A fresh legacy lives on. Dave Thomas Wendy's Founder

When Dave Thomas opened our first Wendy's restaurant in 1969, he opened the door to a new gold standard in quality food. His words "We don't cut corners on quality," affected everything from our hamburgers to our customer service. When other restaurants were using frozen beef and mass-producing food, Dave developed an innovative method to prepare fresh, made-to-order hamburgers, allowing us to quickly serve high quality and variety to millions of customers daily. He coined the phrase, "Quality is our recipe." Every day, we honor his legacy and continue to live through his values and fresh philosophy by using select, premium ingredients and serving food that's made fresh with every order. That's the way it's always been and that's the way it will stay.

Dave's Values
Quality is our recipe. Quality meant everything to Dave. When he talked about quality, it wasn't just the food served at Wendy's; it was also the way he treated people and how he lived his life. His passion was so strong that he made "Quality is Our Recipe" a permanant part of Wendy's logo.
Do the right thing. Dave lived his life with honesty and integrity. He was a man of his word, and he believed that you earn your reputation by the things you do every day. He considered personal integrity to be the most important value one can have.
Treat people with respect. Dave lived by the Golden Rule:Treat others the way you want to be treated. He simplified this by saying, Just Be Nice. When he met you, he looked you in the eye and remembered your name. He thought that was the greatest sign of respect.
Profit is not a dirty word. There's nothing wrong with making a profit and taking pride in your success. Profit in business means growth and opportunity. It also means being able to share your success with your team and community.
Give Something Back Dave believed everyone has a responsibility to give back-to help those who can't help themselves. Giving back doesn't simply mean giving money to charities. It also means giving your time or sharing your special skills.